RIGHTS HOLDERS

Leadright Sports Group provides you with an expert service in order to maximise revenue

We provide rights holders with an outsourced sponsorship sales, strategy and account management service.

Having sat in your seat leading the sponsorship efforts as a rights holder, Leadright Sports Group fully appreciate the demands to secure and manage high profile partnerships. Simply put, our job is to maximise your sponsorship revenue. As we are constantly in discussions with some of the biggest sports organisations in the world and present them with brands who are interested in sponsorship, we know how to implement best practise when it comes to securing new partners. Depending on your needs, we create a sponsorship strategy, identify key targets, produce bespoke proposals, negotiate the best deal and manage those accounts to increase the chances of renewal. We can work alongside your existing partnership team.

Our Process.

  • 1. Rights Analysis

    We analyse your commercial assets using thorough research and position you to maximise their value.

  • 2. Sponsorship Strategy

    We build a compelling sponsorship strategy that proves attractive to potential brands. Each strategy we develop centres around your unique selling points. The key it to offer more than just a brand visibility exercise. Brands need a deeper partnership.

  • 3. Proposition Development

    We design partnership decks and create bespoke proposals that align with a brands values and really excites them about the opportunity to partner with you.

  • 4. Target Research & Outreach

    We research and compose a list of suitable brands to approach. Using in depth research of each brand, we lead discussions on your behalf. By understanding a brand prior to outreach, we significantly increase the chances of a meaningful conversation and successfully onboarding them.

  • 5. Negotiation

    We use our experience to negotiate the perfect deal for both parties.

  • 6. Account Management

    Once a new partner has been secured, it is crucial to manage that partnership in the most effective manner in order to increase the chances of renewal. A happy partner will usually renew their deal and increase spend. We offer an excellent partnership management service using digital project trackers.

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